Our journey began in December 2021 with a simple love for baking dog treats. What started as just tasty bites quickly grew—thanks to a special customer request, our signature dog cakes were born! The business is named in honour of Jake (above) our beloved late Border Collie, whose face proudly features on our logo. Today, the taste-testing duties are in the very capable paws of Max, our Kelpie x Border Collie. If he doesn’t give it the sniff of approval, it doesn’t make the menu! Every treat is made with care, safe ingredients, and a whole lot of love for pups, by pup people.